Using Public Relations for Success in Content Marketing

The public relations world has changed dramatically since I entered the field. The tactics practitioners use have moved to a new frontier. The word "content marketing" didn't even exist then. Now, it's one of the best ways to communicate to vast audiences. Public relations can include online and … [Read more...]

CBC Magazine Article: IPG Connects Self-employed PR Pros

This article first appeared in CBC Magazine By Lauren Sable Freiman | Photo by Jim Baron Being self-employed certainly has many advantages. But camaraderie and the opportunity to bounce ideas around the office typically aren’t among those advantages. That’s where the Independent Practitioners … [Read more...]

Crains Cleveland Business Article: Montrie Rucker Adams, president and chief visibility officer, Visibility Marketing Inc.

Originally Published in Crains Cleveland Business: November 16, 2014 Earlier this year, Crain’s Cleveland Business formed an 11-member minority advisory board to provide objective, constructive input on minority-based issues for Crain’s. The Crain’s Business Diversity Council has met regularly … [Read more...]