Analyzing Marketing Data: Are You Doing It?

Whether or not you have a successful marketing campaign depends largely on the strategy, its execution and the resources used. Every year, big firms invest many resources in marketing and communication campaigns to promote its products and services. At the same time, small companies fight to … [Read more...]

CBC Magazine Article: IPG Connects Self-employed PR Pros

This article first appeared in CBC Magazine By Lauren Sable Freiman | Photo by Jim Baron Being self-employed certainly has many advantages. But camaraderie and the opportunity to bounce ideas around the office typically aren’t among those advantages. That’s where the Independent Practitioners … [Read more...]

Crains Cleveland Business Article: Montrie Rucker Adams, president and chief visibility officer, Visibility Marketing Inc.

Originally Published in Crains Cleveland Business: November 16, 2014 Earlier this year, Crain’s Cleveland Business formed an 11-member minority advisory board to provide objective, constructive input on minority-based issues for Crain’s. The Crain’s Business Diversity Council has met regularly … [Read more...]