Analyzing Marketing Data: Are You Doing It?

Whether or not you have a successful marketing campaign depends largely on the strategy, its execution and the resources used. Every year, big firms invest many resources in marketing and communication campaigns to promote its products and services. At the same time, small companies fight to … [Read more...]

1961 Boston Globe TV Commercial Portrays the Life of Stay-at-home Moms

The 1960's-era stay-at-home Mom was much different from today’s Moms. In 1961, the Boston Globe hired the ad agency BBD&O, who hired Bert Stern, to shoot a one-minute ad for the paper. Its target: the stay-at-home Mom. Click to view the ad: … [Read more...]