Green Marketing: An Opportunity but Also a Responsibility

By: Daniel Fumero Lázaro Year after year, we see our environment increasingly deteriorating. A recent study produced by the World Wildlife Fund (WWF) states that humans will need “two Earths” to support our lifestyles by 2030.  We are quickly draining the world’s resources. Therefore, the … [Read more...]

Can You Backup Your “Green” Claims?

Even Kermit the Frog knows it’s not easy being green. It’s also not easy touting your green products if the claims are not verifiable. If you’re making claims about the environmental benefits of your products, you must back them up with competent and reliable scientific evidence. The FTC’s Green … [Read more...]