Even Kermit the Frog knows it’s not easy being green. It’s also not easy touting your green products if the claims are not verifiable.
If you’re making claims about the environmental benefits of your products, you must back them up with competent and reliable scientific evidence. The FTC’s Green Guides explain how truth-in-advertising principles apply to your green claims.
10 Steps for Your Business to Become Energy Efficient
“It’s not easy being green…”
That song from Sesame Street’s Kermit the Frog frequently pops in my mind when I think of becoming “green.” Kermit was lamenting about the hardships of being a frog. Some people may think that “going green” or becoming energy efficient is hard.
To help with possible reservations, The Small Business Administration (SBA) has made it a little easier for you. They have provided an area on their website called “Green Guide for New Businesses” which provides information on how businesses can adopt environmentally friendly and energy efficient businesses practices. These practices provide numerous benefits for new business owners looking to control costs, attract customers and become socially responsible.
Listed in this guide are 10 steps to help you develop an environmental strategy for your business. The list is below. Click the link that follows to get more in-depth information.
For some, like Kermit, it may not be easy being green. Some changes may result in increased costs. What is important, is that eventually, we will all benefit from “being green.”
Read more in-depth details about each of the 10 steps here – http://www.sba.gov/content/green-guide-new-businesses.
