Analyzing Marketing Data: Are You Doing It?

Whether or not you have a successful marketing campaign depends largely on the strategy, its execution and the resources used. Every year, big firms invest many resources in marketing and communication campaigns to promote its products and services. At the same time, small companies fight to … [Read more...]

Your Facebook Data – Who Has It?

During a business conversation with a colleague, the topic of Facebook data came up. Did you know that Facebook users have the ability to download their profile information? At first I thought this was a wonderful idea. What if I lost valuable photos on my computer? If I had them uploaded to … [Read more...]

October was National Cyber Security Awareness Month

The Department of Homeland Security established October as National Cyber Security Awareness Month to educate the public and businesses about cyber security. Stephen Morris, Community Moderator for the Small Business Association’s (SBA) blog recently wrote a blog about this initiative. Below are … [Read more...]