Smart Messaging – Branding is Key to Organizational Sustainability

Branding is not just for the Coke's and Disney's of the world. Branding is for everyone. It's more than a logo and tagline. Branding is a strategy.  When thinking about a strategic branding campaign for your business, begin with your audience. To whom are you speaking? With a creative focus, … [Read more...]

CBC Magazine Article: IPG Connects Self-employed PR Pros

This article first appeared in CBC Magazine By Lauren Sable Freiman | Photo by Jim Baron Being self-employed certainly has many advantages. But camaraderie and the opportunity to bounce ideas around the office typically aren’t among those advantages. That’s where the Independent Practitioners … [Read more...]