William E. Boswell is the former senior vice-president of BP America, Inc. Now a career development consultant, he is the author of Success by Instinct: Use What Animals Already Know to Boost Your Career. Boswell writes, “You need the adaptability of the chameleon, goals of ants, the work ethic of beavers and the aggressive patience of the crocodile…”
Challenge: William Boswell needed a public relations company to assist with literary marketing. With his book soon to hit the stands, a comprehensive strategic marketing campaign was needed to increase book sales and visibility.
Solution: Visibility Marketing Inc. provided literary public relations services that included marketing communications materials, book signings, website and content.