Cleveland Metropolitan School District / Department of Arts Education

Arts Education in the Cleveland Metropolitan School District guarantees that all students experience dance, drama/theatre, music and visual arts as an integral part of the comprehensive core curriculum. The programs and services capture student interest and develop their arts skills and abilities through learning in the arts and learning through the arts.

Challenge: The Department of Arts Education (DAE) sponsors eight annual events in which students can participate: The Open House; Winter Fest; Winter Concert; Chalk Festival; Visual Arts Exhibitions; Rock Your World with STEAM Family Festival; All-City Musical and Summer Camp. The DAE needed promotion and publicity assistance for its events.

Solution: Visibility Marketing Inc. created promotional materials (fliers, posters, brochures) and created an overall public relations campaign for the annual events. Greater emphasis was placed on the Rock Your World Festival and All-City Musical where the events were advertised and promoted in broadcast, billboard and print media. Visibility Marketing Inc. also assisted with web content and strategic planning.

Results: The DAE received record attendance at the annual Rock Your World Festival and sold-out audiences at the All-City Musicals which featured: Guys and Dolls, Dreamgirls and West Side Story.