Short on Cash?…Advertise! The Ohio Turnpike OKs Marketing Program

When you're short on cash, advertise! There was a time when you didn't see ads from doctors, lawyers and the pharmaceutical companies. Now, the Ohio Turnpike Commission has moved to raise revenue through advertising. The Ohio Turnpike Commission is offering Sponsorship deals and ads in … [Read more...]

General Motors Apologizes After Sending Recall Notices to Victims of Faulty Ignitions

More and more I see companies making mistakes that can be avoided...if they would just get professional customer engagement counsel. GM has issued 2.6 million recall notices to customers stemming from a faulty ignition switch. The recall is linked to at least 13 deaths. The National Highway … [Read more...]

Tips to Build an Engaged User Community

It is difficult, if almost impossible, to get around social media. It's everywhere. Since most businesses have to use it in some form or another, following are a few tips to get started. Websites, blogs and social media begs for loyal fans and engaged users, but getting it is not easy. Here are … [Read more...]

Why Businesses Shouldn’t Link Facebook Posts to Twitter

I have to admit, I'm a newbie to Twitter. I read a few chapters in books, participated in a few seminars and just jumped right in. I'm still not as proficient as I'd like. It's moving faster than a cat in a room of rocking chairs. I know I made many mistakes along the way, including the one I'm … [Read more...]