Smart Messaging – Branding is Key to Organizational Sustainability

people

Branding is not just for the Coke's and Disney's of the world. Branding is for everyone. It's more than a logo and tagline. Branding is a strategy.  When thinking about a strategic branding campaign for your business, begin with your audience. To whom are you speaking? With a creative focus, … [Read more...]

Smart Inclusion™ – A Sustainable Business Practice

Business Handshake

One can read almost any survey among executives across industry sectors, and they all cite talent attraction and retention and a lack of innovation as their biggest challenges. Revenue remains flat, and there have no fresh ideas for quite a while. One can easily picture a cartoon of boardroom full … [Read more...]

Which Social Media Networks Have the Most-Engaged Users?

social media engagement

Engaged couples are in a relationship. You want your engaged visitors to be in a relationship with you. Which networks are the most engaged? According to a report from Shareaholic, YouTube, LinkedIn and Google+ drive the most engaged social referrals to websites. The analysis examined visit … [Read more...]