Protecting Our Environment – It Makes Economic Sense

Autumn Lake

Asking people, businesses, or any institution to do anything for altruistic reasons hardly ever works. It then begs to ask why environmental stewardship campaigns are often reduced to “feel good” narratives that play on our social consciousness. Feeling good is temporary, but connecting to core … [Read more...]

Your Organizations Wants You To Brand Yourself

writing better tweets

Recently, for a major organization, I conducted a workshop about personal branding. What was most interesting, is that this organization wanted its employees to have personal websites, LinkedIn, Instagram, Twitter and Facebook accounts. What its leadership realizes is that competition for excellent … [Read more...]

Urban Growth Means Being “Smart” About Inclusion – Look at Atlanta

Atlanta

In the midst of racial tension in Atlanta, Georgia during the 1960s, civic and business leaders declared Atlanta “the city too busy to hate.” Although Jim Crow policies were the law of the land, black and white visionary leaders understood that economic and social exclusion were antithetical to … [Read more...]

Using Public Relations for Success in Content Marketing

PR and content marketing

The public relations world has changed dramatically since I entered the field. The tactics practitioners use have moved to a new frontier. The word "content marketing" didn't even exist then. Now, it's one of the best ways to communicate to vast audiences. Public relations can include online and … [Read more...]