Visibility Marketing Inc. Joins Trade Mission to Canary Islands

(Cleveland, Ohio) — Visibility Marketing Inc. is one of nine U.S. companies in the Canary Islands this week on a trade mission exploring opportunities on the Islands as well as West Africa. Companies from four states and Washington, D.C. are participating in the mission.

“Africa presents an incredible opportunity for the entire U.S. business community,” said Deputy Assistant Secretary of Commerce Antwaun Griffin. “The economic growth and market diversity on the continent mean there are opportunities for companies in just about any sector, and I’m glad to see such a strong delegation of businesses participating in this mission.”

The mission is organized by the Virginia and Washington, D.C. District Export Council, and certified by the U.S. Department of Commerce. It will connect companies to government decision-makers from eight West African markets, facilitate business-to-business appointments with pre-screened potential partners in the region, and include technical site visits across the Canary Islands.

Visibility Marketing Inc.  delivers energy management and smart water management solutions that integrate strategic marketing and management consulting to public utilities and public-sector infrastructure planning organizations. Areas of specialization include electric grid modernization (Smart Grid) and Smart Water Management.

“Emerging African nations represent unlimited opportunity within the renewable energy and water sectors,” said Chief Executive Officer, Montrie Rucker Adams. “Developing strategic partnerships within the Canary Islands allow us to explore new global markets and plan our strategy for the African continent.”

Visibility Marketing Inc. is also participating in the Africagua Conference, an event for renewable energy and water firms connecting to development opportunities in the region.

West Africa had the strongest economic growth on the continent in 2014, and the Canary Islands’ network of ports makes it an excellent launching point for entering multiple West African markets. The Canaries also boast a stable legal framework under the EU, and a low four percent corporate tax rate.

This trade mission is an important part of the United States’ Doing Business in Africa campaign, and comes two months after the U.S. Commercial Service led Trade Winds—Africa, the largest-ever U.S. trade mission to the continent. The U.S. government has committed billions of dollars to development initiatives in Africa, and has facilitated billions more in U.S.-Africa business deals since the start of the Doing Business in Africa campaign.

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About Montrie Rucker Adams

Montrie Rucker Adams, APR, DTM, MBA is an award-winning writer and public relations professional. As president and chief visibility officer at Visibility Marketing Inc., she leads the marketing communications and public relations company in strategic stakeholder engagement, making people, products and services more visible.